Statistics show that as young men become older men their world starts to shrink, negatively impacting on their mental health. We teamed up with VICE to produce this one-off branded content piece for Movember. The video sees VICE host Micah Greenwood embark on a series of activities to make friends – from football training, to whisky appreciation class and friendship speed-dating. It reminds us how awkward and tough it can be to buddy up but, ultimately, how important it is too.
Director: Louis Dai
